Privacy Policy

Last updated: January 2026

1. Information We Collect

LureLenz collects information you provide directly to us, including:

Account Information: Name, email address, and password when you create an account
Payment Information: Processed securely through Stripe; we do not store card details
Location Data: GPS coordinates when you grant permission for enhanced recommendations
Images: Photos you capture for lure analysis (processed by AI, not stored long-term)
Usage Data: Suggestion history, catches shared, and app interactions

2. How We Use Your Information

Provide AI-powered lure recommendations based on your fishing conditions
Process subscriptions and payments
Send important account notifications and updates
Improve our AI models and service quality
Respond to customer support requests

3. Data Sharing

We do not sell your personal information. We share data only with:

Stripe: For payment processing
OpenAI: For AI image analysis (images are not retained)
Law Enforcement: When required by law

4. Location Privacy

Your exact fishing locations are never shared publicly. When you share catches on social media, only generalized location information is displayed to protect your secret spots.

5. Data Retention

We retain your account data while your account is active. Suggestion history is kept for your reference. You can request deletion of your account and associated data at any time.

6. Your Rights (GDPR)

You have the right to:

Access your personal data
Correct inaccurate data
Request deletion of your data
Export your data
Withdraw consent for data processing

7. Security

We use industry-standard encryption for data transmission and storage. Passwords are hashed using bcrypt. Payment information is handled entirely by Stripe's PCI-compliant infrastructure.

8. Contact Us

For privacy-related questions or requests, contact us at: lurelenz@gmail.com